Questions & Answers
Will increased Private Equity interest in Africa trickle down?
1 Answer
In the early years, all smart money coming into Africa either went into companies with name recognition or projects where a proven business model was being transferred to the African market with local government participation as equity partners. This meant setting up companies like Mumias Sugar Company ltd, Housing Finanace Company Ltd, Bamburi Cement Ltd, Magadi Soda Ltd etc. The Banks that followed this money were also name recognition institutions, Barclays, Standard Charter, etc they all played to their customer base – The Multi –Nationals and their highly paid employees.
The Banks showed no respect for the salaried teachers, the tea farmers or the cane farmers. These were made to line-up for ages to get their salaries; finally the banks decided serving this market was not worthy. They closed rural branches to concentrate on high value accounts. The smart money on the stock exchanges cheered!
Those teachers, civil servants and farmers who were now unbanked had to go somewhere, they went into cooperative societies and building societies. This Societies understood them, they did not make them uncomfortable, their offices reflected their new clientele because they were them! The highly paid clerks with the name recognitions even referred customers to the building societies with the tacit approval of their managers. The Big banks did not want ragged people in their hallways to embarrass their high net worth clients.
An SME building society started in 1984 recognized a real need in the market place and opened its doors to those shunned by the Stock Exchange quoted banks. The society opened branches where the big banks had closed theirs. Their offices were basic but they made their newfound clients comfortable. Equity Building Society was growing. Equity clients were even the jokes of the employees of the big banks. The Society transformed into a Microfinance and then into a bank.
Some early smart money recognized that Equity was onto something. After some time, the big banks starting losing some of their high noteworthy clients to equity. The Rest is history.
The morale of this story is that if the new money coming into Africa goes for name recognition and not ideas, it will fail but if it works harder, shades its cultural blind spots to enable it see further then more EQUITY BANKS are coming out of the woods!
If Carlyle Group, Helios Investment Partners et al have patient capital, look beyond the traditional, and seek to meet real needs shading the cultural blind spots that Africa need to be helped by some standard proscriptions, they will succeed and Africa SME will grow!
Trickle down implies that the market has continuously down trodden people; I would rather aim to partner and grow. A Venture needs more than money, it requires culturally sensitive management with good ideas meeting real needs.
That is my take.