By Jonathan Marks on June 18, 2014
I believe that startups in Africa can jump ahead of many of their European counterparts if they develop better, stronger company stories. It’s time to follow more US examples. Let me explain!
Having seen several startup pitches recently, I notice a marked difference between those coming out of US accelerators like Singularity or Techstars and the average accelerator in Europe.
In Europe, those helping startups simply teach you to pitch. It is rather like a vegetable seller on the market in town. The guy on stage shouts that they have made something, names a price, tells everyone they are either unique or way ahead of any competition – and then hopes that investors will line up to buy afterwards. There is often no clear call to action [...]Continue reading Fresh ideas on building more effective Demo pitches across Africa »